INNOVATION – YOU’LL DISCOVER IT HERE
Mark your calendars for the largest specialty food and beverage show on the West Coast!
Join us in San Francisco from January 22 – 24 to discover the hottest new products, producers, and trends at the 2017 Winter Fancy Food Show.
Don’t miss your chance to network with more than 33,000 industry professionals and tastemakers. Register today!
Sunday, January 22, 2017: Show Open 10 a.m. – 5 p.m.*
Monday, January 23, 2017: Show Open 10 a.m. – 5 p.m.*
Tuesday, January 24, 2017: Show Open 10 a.m. – 4 p.m.*
* The Gateway Ballroom open early at 9:30 a.m. each day
Win a $500 Amazon Gift Card!To enter, take a selfie at the SFA Booth (North Building, Lower Lobby) and post to Twitter with hashtag #LiveFromWFFS17. Winner will be randomly selected on Tuesday, 2/1 and notified via Twitter private message.
Schedule for Sunday, January 22, 2017
Flavor Trends: Hybrids, Extremes, and What Tastes Good Right Now
8 – 9 a.m.
Get up to speed on food and beverage trends and the flavors that will drive successful new products.
Start Right, Grow Strong: 9 Critical Steps
8 – 9:30 a.m.
Gain a comprehensive, commonsense plan for entering and succeeding in the specialty food market.
How to Create a Product Mission for What You Make or Sell: A Workshop with Bi-Rite 9 – 10 a.m.
Join Bi-Rite founder Sam Mogannam and discover how to write a product mission that reflects your values and strengthens your business.
Sell Smart: The Best Channels for Your Product
9:45 – 11:15 a.m.
Learn about trade channels, the role of brokers and distributors, and how to create a successful sales pitch.
Ribbon-Cutting Ceremony
9:30 a.m. | North Building, Lower Lobby
Price It Right: Using Costs to Create Real-World Price Sheets
11:30 a.m. – 1 p.m.
Master the ins and outs of product pricing in this practical, hands-on workshop.
Leadership Awards Ceremony
5 – 6:15 p.m. | South Building Esplanade Room 305-307
Join us to celebrate the outstanding contributions made by Association members.
About the event:
Discover 80,000 on-trend and best-in-class products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more. Connect with 1,400 exhibitors representing the latest in specialty foods and beverages from across the U.S. and 35 countries and regions.
Since 1955, the Fancy Food Shows have been North America’s largest specialty food and beverage marketplace. Between the Winter Show in San Francisco and the Summer Show in New York City, the Specialty Food Association events bring in more than 40,000 attendees from more than 80 countries and regions to see 260,000 innovative specialty food products, such as confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more.
The Shows are attended by every major food buying channel, influential members of the trade and consumer press and other related businesses.
The Winter Fancy Food Show presents educational seminars and talks addressing the basics of specialty food, innovation, trends, and other topics important to manufacturers, retailers and other members of the trade.
Exhibitor Information:
The Winter Fancy Food Show is the West Coast’s largest specialty food and beverage event. Exhibit with over 1,500 exhibitors and put your products in front of over 19,000+ quality buyers.
Exhibiting in the Winter Fancy Food Shows is the most convenient and cost-effective way to meet buyers from every major food/beverage buying channel in the U.S. and around the world.
The Fancy Food Shows are known for the quality of their attendees. An impressive 85% of all Show attendees either authorize or recommend purchasing decisions. A sampling of buyers that attend every Show include Whole Foods, Costco, Kroger, Barnes & Nobles, Wal-Mart, The Fresh Market, Amazon.com, Restaurant Associates.
About Specialty Food Association, Inc.:
The Specialty Food Association is a thriving community of food artisans, purveyors, importers and entrepreneurs who bring craft, care and joy to the distinctive foods they sell. Established in 1952 in New York, the not-for-profit trade association provides its 3,000+ members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association (formerly the National Association for the Specialty Food Trade, Inc.) owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi Awards honoring excellence in specialty food.
Follow Winter Fancy Food Show: Facebook | Twitter | LinkedIn
This is the second year that @DepLifestyleMag will cover this amazing event. Remember to tweet and Instagam @DepLifestyleMag and harshtag #WFFS17 #DepLifestyleMagazine.
The Winter Fancy Food Show 2016 had record-breaking attendance up 16% over last year. With nearly 20,000 attendees, 1,500 exhibitors, and over 1,000 new products. The Specialty Food Association is the industry authority. They are the market’s largest audiences, and the unmatched visibility for your brands and products. The Specialty Food Association is the single most authoritative resource for information on specialty foods, delivered to the largest audiences in the specialty food purchasing and supply chain.
This year we are looking forward to visit these booths:
Urbani Truffles booth #2747, they always have the best San Francisco Bay Area chefs cooking up the storm with their fresh truffles and much more. You don’t want to miss this, trust us.
The Perfect Puree of Napa Valley at the Cantina Cocktails & Aguas Frescas at booth #4311, daily from 11 a.m. to 3 p.m.
Visit chef Nancy Silverston for her latest gelato, she will be featuring her Nancy’s Fancy Gelato and Sorbetto Artigianale at the Winter Fancy Food Show (Booth 2509). Come taste our incredible gelato, see our fantastic new packaging and meet the celebrated chef behind it all!
Polo Dolce #754 is collaborating with The Fine Arts Museums of San Francisco to bring 3 new exemplary products, including a NEW! Milk Chocolate Bar, to their selection of award-winning artisan confections
Marquis #5505
Cobram Estate Kitchen #116
Chocolate by Torn Ranch #739
Jarlsberg Cheese #4719 Try new delicious Lotito Foods Cheese Folios™ — lightly baked sheets of cheese that are made from Parmesan, Cheddar or Jarlsberg® cheese that you can crisp, wrap, shape or bake! Folios are a first of its kind cheese made of all natural, part-skim cheese, that is carb and gluten free and high in protein.
Hniha Gourmet #5308
Wild Planet #1352
Formosa Hot Sauce #508
Three Jerks Jerky #481
Twang #1256
Just Tea Farmers #4842 you can find the most unique packaging – complete with hand-carved African tea spoons and triangle shaped packages.
Schaller & Weber #481 crafting the finest charcuterie, high-end deli meats, wurst, bacon and pâté that New York has to offer.
Bantam Bagel #1572
Ocean Halo #3000
Tiffany’s Torcher Hot Sauce #10 Now with three FDA approvals on specialty sauces made with fresh ingredients, no additives or preservatives and a secret blend of 5-7 Scoville rated peppers, Tiffany’s Torcher Hot Sauce is setting the standards for Gourmet Hot Sauces and Cooking Sauces.